Senior Director, Product Marketing 

Senior Director, Product Marketing

Summary

We believe feeling good and doing good is the best reward, which is why our motto is “Be Well Rewarded.” We’ve created a rewarding, energetic work environment for talented, outside-the-box thinkers.

Welltok is pioneering health optimization by connecting consumers with the right programs and resources to optimize their health and reward them for healthy actions and behaviors. Its CaféWell health optimization platform empowers users with personalized activities that are designed to drive healthy habits and active lifestyles.

What You’ll Be Doing…

  • Work closely with product management to translate and articulate the value of our offerings into compelling narratives and plan
  • Continually refine and update the story around our platform and services as we continue to develop new products internally and acquire new assets and capabilities through acquisitions
  • Work closely with product management to
  • Create ready to market, ready to sell and ready to scale plans and supporting materials for new product launches and feature and functionality enhancements
  • Work with channel partners and resellers to support sale of our products and services through additional market channels
  • Be the central point of market intelligence, gathering information from various constituents across the company including product and sales, as well as through primary market research, competitive reviews, etc.
  • Work closely with sales, sales operations and deal management to create and rollout supporting materials that help us more efficiently and effectively sell our products and services in the market
  • Work closely with the marketing communications team to help communicate product messages to different audiences (e.g. internal, clients, partners)
  • Manage the product marketing team including prioritization, resource management, mentorship, and performance management

 

Who You Are…

  • Exceptional communication and presentation skills.Extraordinary business judgment, communication and interpersonal skills.  Exceptional writing skills that emphasize storytelling, not jargon
  • Strong product skills. Strong ability to learn new products and evaluate them in the context of our competitive environment.  Demonstrated ability to translate technical product offerings and features, and articulate the why and what
  • Organized and collaborative:Extremely disciplined and organized approach to marketing, product and project management.  Strong project management skills and demonstrated ability to collaborate with others to achieve productive results
  • Strong interpersonal skills: Ability to lead, persuade, and motivate his/her team as well as and others within the organization
  • Data driven: Highly data driven, analytical and creative problem solver
  • Energy and enthusiasm. Enthusiasm for working in a fast-growing, fast-changing, deadline driven environment
  • Results Oriented. The ability to own projects start to finish
  • Entrepreneurial. Strong entrepreneurial drive and able to accomplish a lot with a small team
  • Experienced. 10+ years in a health care technology product management or product marketing role. Significant benefits related health care domain expertise; Bachelor’s degree or equivalent; MBA preferred

 

 

Director of Product Marketing – Mobile

Director of Product Marketing – Mobile 

Who are we?

Pixalate helps Digital Advertising ecosystem become a safer, smarter and more trustworthy place to transact in, by providing intelligence on “bad actors” using our world class data. Our products provide benchmarks, analytics, research and threat intelligence solutions to the global media industry. We make this happen by processing over 10PB (yes, that’s 10,000 terabytes) of data and trillions data points a day across desktop, mobile, tablets, connected-tv that are generated using Machine Learning and Artificial Intelligence based models.

We are the World’s #1 decision making platform for Digital Advertising. And don’t just take our word for it — Forrester Research consistently depends on our monthly indexes to make industry predictions.

What does the media have to say about us?

http://bit.ly/2h67Dpa (Mediapost)

http://pixal.at/2bvpTlZ (Forbes)

http://pixal.at/1RytLD1 (NBC News)

http://pixal.at/2bu5pfx (CNBC)

http://pixal.at/2ba8G3K (AdAge)

http://pixal.at/2bai98n (AdAge)

http://pixal.at/2bsJL9j (BusinessInsider)

How is it working at Pixalate?

  • Pixalate is part of the exclusive club of cash flow positive startups
  • We believe in Small teams that produce high output
  • Slack is a way of life, short emails are encouraged
  • Fearless attitude holds high esteem
  • Bold ideas are worshipped
  • Chess players do really well
  • Titles don’t mean much, you attain respect by producing results
  • Everyone’s a data addict and an analytical thinker (you won’t survive if you run away from details)
  • Collaboration, collaboration, collaboration

What will you do on a daily basis:

  • Driving the marketing vision & strategy
  • Analyzing the market, using research and data to identify opportunities and power your decisions and persuade others.
  • Before noon, you analyse and understand the market. In the afternoon you discuss how to do joint press releases and make Pixalate a “household name”.
  • Champion the company positioning and realizing it via the content on the Website, blog, Product collateral and Media.
  • Deliver white papers, one-sheets and case studies to the market
  • Analyze client segments, including ad networks, demand-side platforms, SEMs and large performance marketers
  • Develop mechanism to funnel internal product release details to external channels and Pixalate’s website
  • Work with internal teams and key clients to develop product brand architecture
  • Conduct competitive intelligence and disseminate findings internally
  • Develop and execute marketing plans, strategies and materials
  • Lead marketing training for sales team
  • Create, manage and evaluate social media strategies

About Pixalate:

Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider for the digital advertising industry.

Pixalate’s monthly Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers.

Global quality ratings are based upon an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, and inventory scores in compliance with recognized industry standards.

To learn more, visit http://www.pixalate.com/sellertrustindex

Director of Product Marketing

The Culture

VictorOps is a growing startup located in Boulder, CO. This venture-backed team is made up of a strong mix of very talented and driven individuals, with a proven senior leadership team with a strong technical background.

The office layout is open and the floor plan helps to foster the casual, collaborative environment that has played a key role in the company’s innovation of its product. In addition, you will find everything you would expect in the office of a progressive and fun startup – stocked kitchen with snacks and drinks to keep you nourished, rooftop patio, and no less than two craft beers on tap for your enjoyment.

Who Are You?

Are you a technologist trapped in a marketer’s body? Will being part of a fast growing start-up make you want to get up in the morning? Then, read on friend…

The Director of Product Marketing, will work closely with the product and marketing organizations and will be responsible for managing, steering, and creating product-specific marketing content and programs. This person will have a understanding of to tune funnel efficiency from product evaluation through purchasing, onboarding, and customer success. A successful candidate will have experience and passion around packaging, positioning, messaging, launching and evangelizing VictorOps products and features.
Our primary languages for developing backend software is Scala/Ruby using an Agile development process.

Responsibilities

  • Establishing product go-to-market strategies as well as leading and managing all product / feature launch activities including cross-functional launch management, messaging, sales enablement, internal training, customer communication, and driving post-launch product / feature adoption.
  • Collaborate sales, product, success and marketing teams to create effective sales and competitive tools; and helping to bring the Voice of the Customer into the business.
  • Work with product and customer success to understand customer feature adoption behavior. Profile customer behavior, segment customers based on behaviors, and identify strategies to retain and drive upsell opportunities based on identified patterns.
  • Work with key stakeholders to develop processes for synthesizing customer and market data to prioritize roadmap items, drive customer value, and optimize go-to-market strategies based on buyer needs.

Day-to-Day

  • Oversee new product go-to-market strategy and launch execution
  • Work cross-functionally with Sales, Marketing, and Customer Success to deliver product-specific content and projects
  • Work closely with the Content Strategy team to ensure that messages, value proposition and other content is consistent and integrated across all touchpoints
  • Stay close to the competition by regularly evaluating competitive product offerings, and arming Sales with information, battle cards, and sell-against collateral
  • Update competitive matrices, sharing key differentiators and themes to use in integrated campaigns, updating sell-against materials
  • Create content that dives deep into specific product features, integrations, use cases
  • Collect customer product testimonials and case studies
  • Continually iterate on buyer / user personas
  • Test and validate potential new offerings (features and messages) with prospects and customers

Qualifications

  • 5+ years marketing / product marketing experience
  • 3-5+ years product marketing experience within high-tech environment preferred
  • high-tech startup environment experience preferred
  • Bachelor’s degree in business or marketing – MBA a plus
  • Highly driven and self-motivated, comfortable with autonomy and driving initiatives
  • Strong written and verbal communication skills
  • Experience leading cross-functional teams and projects
  • Ability to operate in a strategic capacity with limited supervision
  • Excellent people, management and organizational skills to interact with staff, colleagues and cross-functional teams as well as 3rd parties
  • Must be flexible and able to manage multiple projects and personalities and all times

Sweet Benefits

  • A competitive salary, generous benefits, and equity
  • The chance to join a fun and hard-working team
  • A collaborative, open work environment at our new office in the heart of downtown Boulder
  • New hardware of your choice, free snacks, a rooftop patio, and beer on tap

Compensation

At VictorOps, we offer a great package which includes: competitive base salary; medical plan; dental, vision, life and disability insurance; flexible spending accounts; a 401(K) plan; paid holidays and 3 weeks vacation. We believe in work life balance, and we can prove it.

Qualified applicants can direct their queries to [email protected].

Product Marketing Manager

Product Marketing Manager

Marketing & Communications

Denver

Healthgrades is the premier growth and business development partner for hospitals.  By combining an innovative business intelligence platform with a comprehensive suite of accountable marketing tools, we help hospitals strategically grow brands, increase admissions and improve the health of patient populations.Our Product Management and Marketing team is growing and we are looking for an experienced Product Marketing Manager.  The Product Marketing Manager will be a key resource for the Product Management and Marketing team in developing and delivering product marketing support along our key business intelligence and communication products. Put your product marketing experience and strategic thinking to work developing and implementing marketing campaigns for our healthcare marketing product suite.

The Product Marketing Manager will work closely with product, sales and marketing to identify and own key messages, delivering product marketing tools and materials for our key business intelligence and communications solutions, including:

  • Value proposition communications
  • Solution and product positioning
  • Messaging development
  • Creating and delivering Powerpoint presentations
  • Work with Product Directors to maintain consistent messaging, vision, and value proposition via Expert decks, demos, marketing collateral, and sales education content
  • Work with Marketing to develop case studies / customer success stories from existing content and customers
  • Develop web site content
  • Manage Trade Shows and Conferences, as well as, coordinate and support the development of materials for these events
  • Support the Healthgrades Symposium
  • Work with sales on defining key marketing deliverable needs

Preferred Qualifications:

  • Bachelor’s degree in Business, Marketing, or equivalent experience
  • 5+ years’ experience in product marketing and market research
  • 1+ years’ experience writing blog posts, promotion copy, and sales sheets
  • Strong understanding of business-to-business digital marketing channels
  • Familiarity with salesforce.com and Eloqua
  • Proficiency in multi-channel marketing platforms and associated software and applications
  • Ability to coordinate multiple touch points across direct marketing, digital, video, and social
  • Ability to analyze market research and sales performance data and develop recommendations and improvements to marketing programs
  • Ability to set priorities and manage time to complete tasks and meet deadlines
  • Ability to communicate detailed information to all stakeholders – verbally or in writing
  • Ability to adhere to strict design principles and policies
  • Ability to translate ideas into creative products and solutions