Senior Product Marketing Manager

Senior Product Marketing Manager

ABOUT THE POSITION:

  • Company: myStrength, Inc.
  • Location: Denver, CO

OVERVIEW:

myStrength is transforming how behavioral healthcare is provided by developing solutions which bring together the best of human support with digital capabilities in a unique way. myStrength is developing innovative, evidence-based tools and applications for depression, anxiety, substance abuse and many other behavioral health challenges. These web and mobile resources are highly personalized and engage the whole person (mind, body, spirit) in a way that is hopeful, upbeat and fun.

We are seeking an enthusiastic Senior Product Marketing Manager who can shape the voice of myStrength and help expand our customer and end-user reach. This is a cross-functional role where you will work with our Product, Clinical, and BD teams to help communicate with our customers and consumers and expand sales opportunities. You will be responsible for managing new product launches, creating content for sales, and building materials for customer success. We are looking for someone with a creative mind, excellent communication skills, and an eye for good design. This is a great opportunity to help thousands of people gain access to tools for overcoming mental health challenges.

Responsibilities:

  • Build and implement go-to-market strategies for new product launches.
  • Manage all product communications with existing customers and consumers including a weekly newsletter.
  • Help customers reach their populations by holding brainstorming sessions and providing marketing toolkits customized to their needs.
  • Work with the myStrength design team to update marketing collateral and make it easily accessible to partners and internal teams.
  • Collaborate with the Sales and BD teams to identify new ways to attract prospective customers.
  • Iteratively adjust and refine our marketing strategy based on industry trends, customer feedback, and user analytics.

Required Qualifications:

  • 5+ years of experience working in a digital marketing role.
  • Experience managing email outreach campaigns (Mailchimp experience a big plus).
  • Exceptional verbal and written communication skills.
  • Ability to execute minimal design changes to update collateral based on existing templates.
  • Must be highly organized and self-motivated – ability to define a strategy and execute against tight deadlines.
  • Ability to value accuracy and attention to detail while still being creative.
  • Past experience in a clinical or health setting a huge plus.

Product Marketing Manager

We’re not for everybody. We’re not for the faint of heart. We’re for the rich in spirit. Those that are passionate and have a hunger for excellence. Those that want to leave their mark on this world and are genuinely excited to be a part of something great.

 

We don’t hire for tenure or advanced degrees. We let them do what they’re best at. We hire good people who are intelligent, ambitious, and have tremendous potential. And we promote on the same principles: if you excel in your role, you’ll move up. It’s that simple.

 

We love our team, and view them as extended family. We know how to work hard—and play hard. Centrally located in the Cherry Creek neighborhood, just outside of downtown Denver, our office offers westward views of the Rocky Mountains and easy access to a full-service gym, numerous grocery stores, and restaurants. We listen to our employees—and we fully understand that without them, we’d be nowhere.

 

If you’ve been searching for a place where you can make your ideas a reality, unleash your unbridled ambition, and grow with a likeminded talented team, we want to talk to you! The biggest benefit we offer may be tremendous opportunity—but of course, we have many benefits for our employees to enjoy.

 

Candidate Profile:

We are looking for a Product Marketing Manager that has extensive background in product and market research and excels in outbound marketing tactics. This person will be enthusiastic to offer the most competitive and unique offerings for our customers and will continuously improve the customer experience. This person will be self-motivated and have the drive to competitively position the Travelers Haven and Hotel Engine applications to both domestic and global audiences. This person will be intellectual curious and will continuously gather customer feedback to help us make smarter decisions to deliver even better products.

 

Responsibilities:

  • Develop positioning, messaging, and competitive differentiation for Travelers Haven and Hotel Engine’s products and features that drive demand generation
  • Build and implement go-to-market strategies for product launches and new features
  • Conduct market research to understand the different customer segments, their needs including how they buy and their buying criteria, and the existing product gaps
  • Enable sales and marketing to ensure alignment around each product/feature for more efficient pricing proposals and opportunity closes
  • Train sales and marketing teams, develop collateral, and work on website optimization
  • Work cross-functionally with Development, Marketing and Communications, Sales, to ensure readiness for new product/feature launches
  • Further sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Plan the launch of new products and releases and manage the cross-functional implementation
  • Be the expert in market intelligence –know your buyers, how they buy and their buying criteria and know how to competitively sell or position our products compared to the competition

 

Skills and Qualifications:

  • Proven track record of efficiently executing go-to-market strategies and crafting compelling product narratives
  • Keen curiosity to conduct extensive housing and travel market research pricing, features, and reaching out to customers for continuous product improvements
  • Eagerness to educate existing customers and prospects on our products
  • Excellent people and project management skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Ability to excel in past-faced cross-functional environments with minimal supervision

 

Requirements:

  • Bachelor’s degree in business or marketing
  • Product marketing experience with at least 2 years in a customer facing role
  • Excellent communication and presentation skills
  • Customer focus and data-oriented personality
  • Proficient with all Microsoft Office applications

 

 

The Usual Suspects:

  • Medical, dental, supplemental, & vision Insurance
  • 401k Plan
  • Paid Holidays
  • PTO
  • Paid Sick Time
  • Unpaid flex time
  • Paid parking

 

Additional Perks:

  • Paid gym membership
  • Employer subsidized phone plans
  • Free organic fruit, snacks, and beverages
  • Paid volunteer opportunities

 

The Good Stuff:

  • Deeply discounted hotel rates
  • Some of the best parties you’ve ever been to
  • Regular team building events & outings
  • Craft brews and ciders on tap
  • Arcade games, shuffle board, and more
  • Open collaboration workspaces with views of the Rockies
  • Free monthly massages
  • Substantial recognition & rewards for work milestones

 

Director of Product Marketing

The Culture

VictorOps is a growing startup located in Boulder, CO. This venture-backed team is made up of a strong mix of very talented and driven individuals, with a proven senior leadership team with a strong technical background.

The office layout is open and the floor plan helps to foster the casual, collaborative environment that has played a key role in the company’s innovation of its product. In addition, you will find everything you would expect in the office of a progressive and fun startup – stocked kitchen with snacks and drinks to keep you nourished, rooftop patio, and no less than two craft beers on tap for your enjoyment.

Who Are You?

Are you a technologist trapped in a marketer’s body? Will being part of a fast growing start-up make you want to get up in the morning? Then, read on friend…

The Director of Product Marketing, will work closely with the product and marketing organizations and will be responsible for managing, steering, and creating product-specific marketing content and programs. This person will have a understanding of how to tune funnel efficiency from product evaluation through purchasing, onboarding, and customer success. A successful candidate will have experience and passion around packaging, positioning, messaging, launching, and evangelizing VictorOps products and features.
Our primary languages for developing backend software is Scala/Ruby using an Agile development process.

Responsibilities

  • Establish product go-to-market strategies as well as leading and managing all product / feature launch activities including cross-functional launch management, messaging, sales enablement, internal training, customer communication, and driving post-launch product / feature adoption.
  • Collaborate with sales, product, success, and marketing teams to create effective sales and competitive analysis tools; and to bring the Voice of the Customer into the business.
  • Work with product and customer success to understand customer feature adoption behavior. Profile customer behavior, segment customers based on behaviors, and identify strategies to retain and drive upsell opportunities based on identified patterns.
  • Work with key stakeholders to develop processes for synthesizing customer and market data to prioritize roadmap items, drive customer value, and optimize go-to-market strategies based on buyer needs.

Day-to-Day

  • Oversee new product go-to-market strategy and launch execution
  • Work cross-functionally with Sales, Marketing, and Customer Success to deliver product-specific content and projects
  • Work closely with the Content Strategy team to ensure that product message, value, and content is consistent across all touchpoints
  • Stay close to the competition by regularly evaluating competitive product offerings, and arming Sales with information, battle cards, and sell-against collateral
  • Update competitive matrices, sharing key differentiators and themes to use in integrated campaigns
  • Create content that dives deep into specific product features, integrations, use cases
  • Collect customer testimonials and case studies
  • Continually iterate on buyer / user personas
  • Test and validate potential new offerings (features and messages) with prospects and customers

Qualifications

  • 5+ years marketing / product marketing experience
  • 3-5+ years product marketing experience within high-tech environment preferred
  • Bachelor’s degree in business or marketing – MBA a plus
  • Highly driven and self-motivated, comfortable with autonomy and driving initiatives
  • Strong written and verbal communication skills
  • Experience leading cross-functional teams and projects
  • Ability to operate in a strategic capacity with limited supervision
  • Excellent people, management, and organizational skills to interact with staff, colleagues, and cross-functional teams as well as 3rd parties
  • Must be flexible and able to manage multiple projects and personalities at all times

Sweet Benefits

  • A competitive salary, generous benefits, and equity
  • The chance to join a fun and hard-working team
  • A collaborative, open work environment at our new office in the heart of downtown Boulder
  • New hardware of your choice, free snacks, a rooftop patio, and beer on tap

Compensation

At VictorOps, we offer a great package which includes: competitive base salary; medical plan; dental, vision, life and disability insurance; flexible spending accounts; a 401(K) plan; paid holidays and 3 weeks vacation. We believe in work life balance, and we can prove it.

Qualified applicants can direct their queries to jobs@victorops.com.