Director of Product Marketing

VictorOps

https://victorops.com/jobs/director-product-marketing/

The Culture

VictorOps is a growing startup located in Boulder, CO. This venture-backed team is made up of a strong mix of very talented and driven individuals, with a proven senior leadership team with a strong technical background.

The office layout is open and the floor plan helps to foster the casual, collaborative environment that has played a key role in the company’s innovation of its product. In addition, you will find everything you would expect in the office of a progressive and fun startup – stocked kitchen with snacks and drinks to keep you nourished, rooftop patio, and no less than two craft beers on tap for your enjoyment.

Who Are You?

Are you a technologist trapped in a marketer’s body? Will being part of a fast growing start-up make you want to get up in the morning? Then, read on friend…

The Director of Product Marketing, will work closely with the product and marketing organizations and will be responsible for managing, steering, and creating product-specific marketing content and programs. This person will have a understanding of to tune funnel efficiency from product evaluation through purchasing, onboarding, and customer success. A successful candidate will have experience and passion around packaging, positioning, messaging, launching and evangelizing VictorOps products and features.
Our primary languages for developing backend software is Scala/Ruby using an Agile development process.

Responsibilities

  • Establishing product go-to-market strategies as well as leading and managing all product / feature launch activities including cross-functional launch management, messaging, sales enablement, internal training, customer communication, and driving post-launch product / feature adoption.
  • Collaborate sales, product, success and marketing teams to create effective sales and competitive tools; and helping to bring the Voice of the Customer into the business.
  • Work with product and customer success to understand customer feature adoption behavior. Profile customer behavior, segment customers based on behaviors, and identify strategies to retain and drive upsell opportunities based on identified patterns.
  • Work with key stakeholders to develop processes for synthesizing customer and market data to prioritize roadmap items, drive customer value, and optimize go-to-market strategies based on buyer needs.

Day-to-Day

  • Oversee new product go-to-market strategy and launch execution
  • Work cross-functionally with Sales, Marketing, and Customer Success to deliver product-specific content and projects
  • Work closely with the Content Strategy team to ensure that messages, value proposition and other content is consistent and integrated across all touchpoints
  • Stay close to the competition by regularly evaluating competitive product offerings, and arming Sales with information, battle cards, and sell-against collateral
  • Update competitive matrices, sharing key differentiators and themes to use in integrated campaigns, updating sell-against materials
  • Create content that dives deep into specific product features, integrations, use cases
  • Collect customer product testimonials and case studies
  • Continually iterate on buyer / user personas
  • Test and validate potential new offerings (features and messages) with prospects and customers

Qualifications

  • 5+ years marketing / product marketing experience
  • 3-5+ years product marketing experience within high-tech environment preferred
  • high-tech startup environment experience preferred
  • Bachelor’s degree in business or marketing – MBA a plus
  • Highly driven and self-motivated, comfortable with autonomy and driving initiatives
  • Strong written and verbal communication skills
  • Experience leading cross-functional teams and projects
  • Ability to operate in a strategic capacity with limited supervision
  • Excellent people, management and organizational skills to interact with staff, colleagues and cross-functional teams as well as 3rd parties
  • Must be flexible and able to manage multiple projects and personalities and all times

Sweet Benefits

  • A competitive salary, generous benefits, and equity
  • The chance to join a fun and hard-working team
  • A collaborative, open work environment at our new office in the heart of downtown Boulder
  • New hardware of your choice, free snacks, a rooftop patio, and beer on tap

Compensation

At VictorOps, we offer a great package which includes: competitive base salary; medical plan; dental, vision, life and disability insurance; flexible spending accounts; a 401(K) plan; paid holidays and 3 weeks vacation. We believe in work life balance, and we can prove it.

Qualified applicants can direct their queries to [email protected].

To apply for this job please visit the following URL: https://victorops.com/jobs/director-product-marketing/ →